CEO & Founder · Incentify

Laurence Sotsky

3x exit CEO and operator. 15+ years scaling PE- and VC-backed SaaS companies from messy growth stage to clean, sellable assets. Currently building the future of tax credit intelligence at Incentify.

Laurence Sotsky

laurencesotsky.com

CEO · Builder · 3x Exit

3x
Successful Exits
15+
Years CEO Experience
$20B+
Credits Managed via Incentify
$9.5M
Series A Raised (2025)
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About

"Three exits. One repeatable playbook for scaling and selling technology companies."

3x Exit CEO Fintech SaaS PE / VC Enterprise AI Angel Investor Board Member

I'm a CEO and operator with 15+ years of experience taking PE- and VC-backed SaaS businesses from messy growth stage to clean, sellable assets. I've led three successful exits across mobile, enterprise collaboration, and AEC software — each acquired by a strategic or financial buyer after a deliberate professionalization effort.

Today I'm the CEO and Director of Incentify, the category-defining AI platform for corporate tax credits and incentives. Since 2019, my team and I have built Incentify into the only SaaS platform of its kind — serving Fortune 100s including Amazon, Cargill, Paramount, and Tyson Foods. In 2025 we closed a $9.5M Series A and launched a proprietary LLM purpose-built for the incentive space that has been central to closing multiple eight-figure enterprise deals.

What I'm known for:

  • Taking founder-led or sub-scale assets and building the operating muscle to scale — sales, GTM, finance, and product discipline
  • Repositioning companies for strategic or PE exit: three completed, one in progress
  • Building and retaining executive teams that survive the transition from growth to institutional ownership
  • Capital strategy: led successful raises from top-tier VC and PE firms across multiple stages
  • Operating across AI, fintech, B2B SaaS, mobile, and enterprise software

Earlier in my career I was a strategic consultant at Deloitte and Accenture before moving into operating roles. I hold a dual degree in Economics and Chemistry from Claremont McKenna College, and I'm an active angel investor — including in NextLM, an early signal of where I think the next wave of AI is heading.

I'm always open to thoughtful conversations with PE sponsors, boards, and operators navigating the same challenges I've spent my career solving.

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Career

2019 — Present
CEO & Director
Incentify · El Segundo, CA

Built the category-defining AI platform for corporate tax credits and incentives from the ground up. Grew from zero to serving Fortune 100 clients including Amazon, Cargill, Paramount, and Tyson Foods. Closed a $9.5M Series A in 2025. Launched a proprietary LLM purpose-built for the incentive space. Won the 2026 FinTech Breakthrough Tax & Accounting Innovation Award.

Current
Prior
CEO
Hopscotch · Mobile SaaS

Led Hopscotch as CEO, taking the company through a successful strategic exit. Applied a repeatable playbook of sales discipline, GTM optimization, and board-level operating rigor to professionalize the business and position it for acquisition.

Successful Exit
Prior
CEO
Central Desktop · Enterprise Collaboration SaaS

Scaled Central Desktop and led it through a successful acquisition by PGi, a global collaboration technology company. Built the executive team and operating infrastructure required to attract a tier-one strategic buyer.

Acquired by PGi
Prior
CEO
Gehry Technologies · AEC Software

Led Gehry Technologies — the software spinout from Frank Gehry's firm — through its strategic acquisition by Trimble. Operated at the intersection of architecture, engineering, and enterprise software to build a business that commanded a premium buyer.

Acquired by Trimble
Earlier
CEO
Wilshire Axon

Additional operator-level CEO experience at Wilshire Axon, further developing the playbook for scaling and exiting VC- and PE-backed technology businesses.

Exit
Early Career
Strategic Consultant
Deloitte & Accenture

Began career in strategic consulting at two of the world's leading firms, building the analytical and operational foundation that has informed 15+ years of technology company leadership.

Education
B.A. Economics & Chemistry
Claremont McKenna College

Dual degree combining quantitative rigor with business fundamentals — a foundation that shapes the analytical approach I bring to every operating challenge.

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Incentify

I
Incentify

Own the Entire Tax Credit & Incentive Lifecycle

Incentify is the leading purpose-built platform for tax credit and incentive discovery, management, and compliance. We've replaced weeks of manual research and outdated spreadsheets with AI-powered eligibility matching across 1,200+ federal, state, and zone programs — giving enterprise tax teams and top advisory firms real-time visibility into every dollar they've earned.

Trusted by KPMG, Paramount, Cargill, Kroger, Tyson Foods, and Ryan LLC. Winner of the 2026 FinTech Breakthrough Tax & Accounting Innovation Award.

Visit Incentify.com
🏆
FinTech Breakthrough · 2026 Tax & Accounting Innovation Award — AI-Powered Incentive Discovery
$20B+
Credits & incentives managed on platform
1,200+
Incentive programs tracked in real time
$9.5M
Series A raised in 2025
F100
Trusted by Fortune 100 enterprise clients
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Thought Leadership

Perspectives on fintech, tax technology, SaaS exits, enterprise leadership, and what it takes to build companies that command strategic buyers.

Why $1 Trillion in Tax Credits Goes Unclaimed Every Year — And How AI Changes That

The discovery problem in corporate tax isn't a knowledge problem. It's a systems problem. Here's what it takes to fix it at scale with purpose-built AI.

The CEO Playbook for Taking a Messy Growth-Stage Business to Exit

Three exits across three different verticals. Here's the operating muscle that made each one possible.

Moat or Mirage? Why Workflow Lock-In Still Beats Generative AI Hype

Every LP deck is asking the same question. Here's the framework I use to think about what's actually durable in enterprise AI.

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Let's Connect

Whether it's a partnership, speaking opportunity, PE or board conversation, or a discussion about the future of fintech — I'd love to hear from you.